Lotte is the only domestic company that directly manages the the entire production and distribution process, including import and distribution, as well as fattening, slaughter, and export in Australia. By dispatching livestock experts to Australia and introducing a strict programs, we are committed to providing our customers with safe and delicious beef at all times.

Cattle are raised directly on the ‘Lotte Sandalwood’ ranch in Queensland, Australia, where pure nature is preserved. We are committed to producing only the finest beef in a clean natural environment based on 30 years of know-how that amassed since 1986.

High-quality Wagyu, which is close to pure blood, is fed feed selected by Lotte and is raised under strict management for 400 days. Wagyu produced by adhering to the philosophy of pursuing healthy natural growth has excellent marbling and flavor.

L'grow beef is slaughtered at John Dee abattoir, which has a history of 80 years, and is thoroughly managed according to AUS MEAT* standards. John Dee abattoir has a worldwide reputation for premium quality, and food safety is a top priority.
＊ AUS MEAT: Meat & Livestock Australia (MLA) is the body that establishes and oversees the national certification system standards for meat.

L'grow beef is a brand that is already loved not only in Korea, but also in many regions around the world, including Australia, China, the Middle East, and Singapore. It is supplied not only to domestic 5-star hotels, but also to leading steakhouses such as the world-famous 'Nusr-Et Steakhouse'.